How to Protect Your Google Ads

Google Ads is the world's largest advertising platform, but it's also plagued by invalid traffic (IVT). Competitors clicking your ads, click farms, and automated bots can deplete your daily budget in minutes without bringing a single sale.

The Hidden Cost of Invalid Clicks

While Google has its own filters, they are often reactionary. They might refund you weeks later, but the momentum of your campaign is already lost. Advanced affiliate marketers know that proactive filtering is the key to scaling.

Strategies for Protection

1. IP Exclusion Lists

You can manually exclude known bad IP ranges in Google Ads. AdFortress.pro automates the detection of these bad actors, providing you with logs that you can use to build your exclusion lists.

2. User-Agent Filtering

Many bots identify themselves with specific User-Agents. Our software blocks these instantly. If a visitor arrives with a "Googlebot" signature but is hitting your tracking link instead of just crawling for SEO, it's often a sign of invalid activity.

3. Geo-Fencing

If you are targeting "USA", but a click comes from a US-based Data Center (VPN/Proxy), it's likely fraudulent. Real users come from residential ISPs (Comcast, Verizon, etc.). AdFortress.pro distinguishes between Residential and Data Center IPs to block sophisticated fraud.

Implementing Server-Side Protection

JavaScript-based protection is easy to bypass. Simply disabling JS in the browser renders it useless. That's why AdFortress.pro runs on the server (PHP). The decision to block or allow is made before the page even loads for the user.